Recently Released!!!
Date Published: October 17, 2013
Summary PowerPoint Deck: 63 Slides
Reference PowerPoint Deck: 884 Slides
The purpose of this research is to provide readers with an initial understanding of the specific business practices of brokers (RIAs), the fastest growing financial services market or distribution channel. Information on this market has been scarce and vendors continue to struggle with how to offer value-added services. What products & services do brokers use? What custodians and technology do they use? How do they market to their clients? What are their profit margins? This research provides an in-depth look at how brokers manage their businesses and identifies key opportunities for vendors seeking to serve this market. Parallel research published by Tiburon addresses this market in a top-down way, outlining the size of the broker market. This research goes a step further and specifically utilizes detailed survey data from Tiburon’s 35-question fee-based financial advisor benchmarking tool at www.FABestPractices.Com (soon to change) to identify the product usage, business models, & best practices of leading brokers.
This research addresses six areas of broker practices, including:
- Business Background & Industry Position
- Clients & Marketing Strategies
- Investment & Insurance Products Used
- Back Office Processes & Technology Use
- Business Economics
- Business Policies & Industry Views
This research supports five best practices for brokers:
- Determine Clear Target Markets
- Choose Product & Service Offers to Support Chosen Target Markets
- Develop Appropriate Marketing Methodologies
- Build the Necessary Support Infrastructure
- Define Business Goals & Develop Written Plans
And this research concludes with vendor feedback & tips for better serving brokers:
- Custodian Satisfaction Ratings
- Mutual Fund Company Satisfaction Ratings
- Other Vendor Satisfaction Ratings
- Strategic Value Added Opportunities