Personalized (Direct) Indexing:

A Market with Some Practical Benefits for High Net Worth & Ultra High Net Worth Clients Receiving a Lot of Hype

Recently Released!!!
Date Published: September 24, 2025
Summary PowerPoint Deck: 173 Slides
Reference PowerPoint Deck: 452 Slides


The purpose of this research is to provide readers with a comprehensive understanding of personalized (direct) indexing. Parametric & Aperio Group have been leaders in this market. This research fits within Tiburon's index investing series, which in turn fits within Tiburon's specialized topics series, which includes a wide variety of trending topics. This research also is a key future prediction for separately managed account (SMA) programs.

This research offers some context setting by summarizing the key driving factors behind the rapid growth in personalized (direct) indexing, including:
  • Underlying Key Driving Factors
    • Tax Efficiency
    • Personalization Needs
  • Timing Key Driving Factors
    • Zero Commission Trades
    • Enhanced Technology Capabilities

This research defines core product markets within personalized (direct) indexing, including:

  • Equity Personalized (Direct) Indexing
  • Fixed Income Personalized (Direct) Indexing

This research defines personalized (direct) indexing markets & distribution channels, including:

  • Full-Service Brokerage Firms
  • Discount & Online Brokerage Firms
  • Independent Advisors

And this research makes several future predictions for personalized (direct) indexing, including:

  • Substantial Growth in Personalized (Direct) Indexing
  • Still Dominant Share with Equity Personalized (Direct) Indexing But Fastest Growth in Fixed Income Personalized (Direct) Indexing
  • Still Dominant Share with Full-Service Brokerage Firms But Fastest Growth in Discount & Online Brokerage Firms & Independent Advisors Markets & Distribution Channels
  • Democratization & Declining Account Minimums and Fees
  • Personalized (Direct) Indexing Tools to be Pushed to Financial Advisors with Investment Management Firms Losing Share to Distribution Firms
  • Substantial International Personalized (Direct) Indexing Opportunities
  • Moderate Growth in Personalized (Direct) Indexing Firms Venture Capital Investments
  • Moderate Growth in Personalized (Direct) Indexing Firms Mergers & Acquisitions
  • Limited Personalized (Direct) Indexing Firms Initial Public Offerings (IPOs)



















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