Consumer Wealth Occupation Target Markets:
Focusing One's Strategies on Target Markets with Unique &/or Consistent Needs

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Date Published: March 1, 2023
Summary PowerPoint Deck: 185 Slides
Reference PowerPoint Deck: 726 Slides

The purpose of this research is to provide readers with a comprehensive understanding of the wide range of potential consumer wealth occupation target markets and target marketing strategies, including those targeted at small business owners, corporate executives, professional occupations, & other segments. This research is part of Tiburon's broader coverage of consumer wealth target markets and its even broader coverage of consumer wealth.

This research defines the key distinct occupation target markets, including:
  • Small Business Owners
  • Corporate Executives
  • Professional Occupations
  • Other Segments
This research addresses occupation market segment issues, including:
  • Small & Mid-Size Business Owners are Excellent Candidates for Financial Planners Due to their Wealth & Broad Scope of Financial Needs
  • Corporate Executives Often Have Concentrated Stock Issues
  • Doctors & Other Professionals can be Good Clients
  • Recently Laid-Off Executives can be a Successful Niche Market
This research highlights some consumer wealth occupation segment case examples, including:
  • --
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And this research makes several future predictions for consumer wealth occupation target markets, including:
  • Fastest Growth Amongst Small & Midsize Business Owners
  • Additional Market Segments to Emerge

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