Consumer Wealth Family Status Target Markets:

Focusing One's Strategies on Target Markets with Unique &/or Consistent Needs

Recently Released!!!
Date Published: August 30, 2023
Summary PowerPoint Deck: 194 Slides
Reference PowerPoint Deck: 716 Slides


The purpose of this research is to provide readers with a comprehensive understanding of the wide range of potential consumer wealth family status target markets and target marketing strategies, including those targeted at married couples, unmarried couples, same sex couples, & single person households. This research is part of Tiburon's broader coverage of consumer wealth target markets and its even broader coverage of consumer wealth.

This research defines the key distinct family status target markets, including:

  • Married Couples
  • Unmarried Couples
  • Same Sex Couples
  • Single Person Households
This research addresses family status market segment issues, including:

  • Unmarried Consumer Households Lack Numerous Benefits
  • Blended Families Increasing
  • Single Households Lack Successors
This research highlights some consumer wealth family status segment case examples, including:

  • --
  • --
And this research makes several future predictions for consumer wealth family status target markets, including:

  • Fastest Growth in Single Person Households
  • Resolution of Unmarried & Same Sex Couples Legal Issues








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