The purpose of this research is to provide readers with a comprehensive understanding of the future of the retail banking, insurance, brokerage, & investment management industries in the 54 Africa markets, some of which present substantial wealth but also challenges for United States financial services firms, including multiple languages, currencies, & laws. In short, this research defines the future of financial services in these 54 markets and compares these findings to those of the United States in order to provide readers with some perspective. Many of the Africa markets have trends parallel to those in the United States, but also many have fundamental market differences.

This research addresses the three historical phases of the Africa markets, including:

• Early Phase
• Maturation Phase
• Stumbles Phase

This research defines twenty one distinct markets, including:

• South Africa
• Nigeria
• Egypt
• Algeria
• Angola
• Morocco
• Sudan
• Tunisia
• Ghana
• Libya
• Kenya
• Ethiopia
• Cameroon
• Ivory Coast
• Tanzania
• Equatorial Guinea (Guinea)
• Zambia
• Botswana
• Uganda
• Gabon
• Other African Countries

And this research makes the following predictions for the Africa markets including: 

• Continued Dominance of Retail Banks
• Growth of Full-Services & Discount Brokerage Firms
• Emergence of Independent Advisors
• Increased Mergers & Acquisitions Opportunities