Consumer Lending Solutions:

The $19.0 Trillion Market for Consumer Household Loans

Recently Released!!!
Date Published: December 1, 2025
Summary PowerPoint Deck: 205 Slides
Reference PowerPoint Deck: 738 Slides


The purpose of this research is to provide readers with a comprehensive understanding of consumer lending solutions, which can be defined to include payments, mortgages & home equity loans, and other consumer credit, and also includes small business loans. This research seeks to summarize the leading providers of these consumer lending solutions, as well as make predictions for the market at large.

This research begins with a context setting chapter and then addresses the key historical phases of consumer lending solutions, including:
  • Early Phase
  • Consumer Credit Growth Phase
  • Reduced Consumer Protection Enforcement Phase
This research defines key distinct market segments of consumer lending solutions, including:
  • Payments
  • Mortgages & Home Equity Loans
  • Other Consumer Credit
    • Auto Loans
    • Student Loans
    • Margin Borrowing
  • Small Business Lending
This research then addresses the markets & distribution channels for consumer lending solutions, including:
  • Retail Banks
  • Non-Bank Financial Institutions
And this research makes several future predictions for consumer lending solutions, including:
  • Moderate Growth of Consumer Lending Solutions
  • Continuing Dominance of Mortgages & Home Equity Loans
  • Emergence of a Cashless Society
  • Substantial Growth of Student Loans
  • Growing Role for Wealth Management Firms in Consumer Lending Solutions
  • Growing Use of Data Analytics & Personalized Digital Consumer Lending Solutions
  • Reduced Consumer Financial Protection Bureau Enforcement Under President Trump Administration




















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