White Grape Varietals:
Tastes Shifting from Heavier to Lighter Whites

Recently Released!!!
Date Published: May 24, 2019
Summary PowerPoint Deck: 82 Slides
Reference PowerPoint Deck: 635 Slides

The purpose of this research is to provide readers with a comprehensive understanding of white grape varietals, including Albarino, Chardonnay, Chenin Blanc, and many more. Lighter varietals are expected to gain market share in the future. Other Tiburon research topics focus on red varietals & related beverages. All of these topics are part of Tiburon's wine industry research.

This research addresses the three historical phases of white grape varietals, including:
  • Early Development Phase
  • Phylloxera, United States Prohibition, & WW II Challenges Phase
  • Maturation Phase
This research highlights white grape varietals including:
  • Albarino
  • Chardonnay
  • Chenin Blanc
  • Dolcetto
  • Gewurtzaminer
  • Gruner Veltliner
  • Malvasia Blanco
  • Marsanne
  • Muller-Thurgau
  • Muscadet
  • Muscat
  • Pinot Blanc (Pinot Bienco)
  • Pinot Gris (Pinot Grigio)
  • Riesling
  • Rousanne
  • Sancerre
  • Sauvignon Blanc
  • Semillon
  • Viognier

And this research makes the following future predictions for white grape varietals:

  • Continuing Growth of White Grape Varietals
  • Growing Market Share of Lighter Varietals
  • Growing Market Share of New World Wineries


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