Recently Released!!!
Date Published: May 24, 2023
Summary PowerPoint Deck: 320 Slides
Reference PowerPoint Deck: 2,159 Slides

The purpose of this research is to provide readers with a comprehensive understanding of discount & online brokerage firms (as well as the consumer direct offerings from some no-load mutual fund companies), with specific attention being paid to the big three firms (Schwab Investor Services, Fidelity Investments, & E*Trade Financial), three other unique competitors (Interactive Brokers Group, Merrill Edge, & Vanguard Brokerage Services), and five rapidly emerging firms (Coinbase Global, eToro Group, Robinhood Markets, Stash Financial, & Webull).

This research starts with a context setting chapter, and then addresses the historical phases of discount & online brokerage firms, including:

• Branches, Telephones, & Software Trading Phase
• Online Trading Phase
• App-Based Trading & Financial Advice Phase
• Consolidation & Initial Public Offerings (IPOs) Phase

This research defines distinct market segments of discount & online brokerage firms, including:

• Discount Brokerage Firms
• Online Brokerage Firms

This research analyzes the competitive factors for discount & online brokerage firms, including:

• Account Types & Minimums
• Investment Products & Research
• Commissions, Fees, & Margin Interest Rates
• Technology Platforms
• Customer Service
• Corporate Structure

This research outlines key service providers to discount & online brokerage firms, including:

• Technology Infrastructure Platforms & Clearing Brokers
• Market Data, News, Research, & Tools Providers
• Open-End Mutual Funds, Exchange Traded Funds (ETFs), & Other Product Companies

And this research makes several future predictions for discount & online brokerage firms, including:

• Substantial Growth for Discount & Online Brokerage Firms
• Dominant & Increasing Market Share for Discount Brokerage Firms
• Growing Use of Fractional Shares, Exchange Traded Funds (ETFs), & Digital Assets (Cryptocurrencies)
• Growing Use of Artificial Intelligence (AI) Technology by Discount & Online Brokerage Firms
• Continuing Challenging International Opportunities for Discount & Online Brokerage Firms
• Modest Discount & Online Brokerage Firm Venture Capital Investing & Initial Public Offerings (IPOs)
• Continuing Discount & Online Brokerage Firms Mergers & Acquisitions Activity