Online Brokerage Firms:
Four Leading Discount Brokerage Firms & A Few Dozen Online Only Firms

Recently Released!!!
Date Published: May 31, 2019
Summary PowerPoint Deck: 93 Slides

Reference PowerPoint Deck: 1,230 Slides

The purpose of this research is to provide readers with a comprehensive understanding of online brokerage firms and these firms' latest move to deliver financial advice. This research addresses the branch-based, telephone-based, & online offerings from discount brokerage firms, online only brokerage firms, & direct access brokerage firms (as well as the consumer direct offerings from some no-load mutual fund companies), with specific attention being paid to the big four firms (The Charles Schwab Corporation, Fidelity Investments, TD Ameritrade, & E*Trade Financial) and two rapidly emerging firms (Robinhood Financial & Motif Investing). This research combined with Tiburon's coverage of online tools, online banking & mortgages, online insurance, and online advice makes up Tiburon's direct distribution series.

This research addresses the historical phases of online brokerage firms, including:
  • Branches & Telephones Phase
  • Software & Online Phase
  • Financial Advice Phase
This research defines distinct market segments, including:
  • Discount Brokerage Firms
  • Online Only Brokerage Firms
  • Direct Access Brokerage Firms
This research analyzes the competitive factors in the industry, including:
  • Investment Products & Research
  • Commissions & Fees
  • Web Sites & Tools
  • Account Minimums & Customer Service
This research outlines key service providers to online brokerage firms, including:
  • Technology Infrastructure Vendors & Clearing Brokers
  • Quotes, News, Research, & Tools Providers
  • Mutual Fund & Other Product Companies
And this research makes several future predictions for online brokerage firms, including:
  • Substantial Growth for Online Brokerage Firms
  • International Opportunities
  • Continuing Mergers & Acquisitions Activity
  • Renewed Venture Capital Investments
Client Access

Tiburon CEO Summit Sponsors, Tiburon Members, & individual research subscribers may click on any of the icons below to access any part of this research. The most widely utilized parts are the Key Findings (think factoids), Podcast Presentation, and Summary PowerPoint deck.

Table of Contents Summary
PowerPoint Deck
Key Findings Reference
PowerPoint Deck
Podcast Presentation Excel Data Sheet
Public Access

Please click on the Table of Contents icon below to see more details of this research.

Table of Contents

Media Access

Members of the media who would like further access to the components of this research may click on the icon below or send an email to Sarah Sage.

Media Access

Tiburon Research Subscriptions


If you are having difficulties subscribing to Tiburon research online please contact Sarah Sage at
SSage@TiburonAdvisors.Com or 415-789-2540.