Discount Brokerage Firms:

The Big Three Firms Plus New Entrants Focusing on Serving Investors

Recently Released!!!
Date Published: May 22, 2024
Summary PowerPoint Deck: 344 Slides
Reference PowerPoint Deck: 2,181 Slides


The purpose of this research is to provide readers with a comprehensive understanding of discount brokerage firms and these firms' latest move to deliver financial advice. This research addresses the branch-based, telephone-based, & online offerings from discount brokerage firms (as well as the consumer direct offerings from some no-load mutual fund companies), with specific attention being paid to the big three firms (Schwab Investor Services, Fidelity Investments, & E*Trade Financial) and several other unique competitors (Merrill Edge & Vanguard Brokerage Services). This research supports Tiburon's coverage of discount & online brokerage firms.

This research addresses the market size and leading firms.

And this research makes several future predictions for discount brokerage firms, including:
  • Substantial Growth for Discount Brokerage Firms
  • Winning Multi-Channel Strategies
  • Rapid Move into Financial Advice
  • Cross-Selling Banking & Bill Pay, Mortgages, & Insurance Products
  • Expansion into Related Businesses








































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Tiburon suggests that Tiburon members start by downloading the well-organized summary PowerPoint presentation and/or waching the Tiburon Webinar. Tiburon's reference PowerPoint slides are useful for further analysis, although some slides will be incomplete. Tiburon Podcasts will be recorded in 2025-2026. Tiburon members who need a username & password to access Tiburon Written Research, Tiburon Webinars, and/or Tiburon Podcasts, can click here.

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