Date Published: April 27, 2015
Summary Power Point Deck: 62 Slides
Reference Power Point Deck: 188 Slides
The purpose of this research is to provide readers with an initial understanding of the wide range of potential financial services industry target markets strategies, including those based on age, consumer wealth, consumer income, & geographical segments. The research offers a historical analysis of target marketing, followed by details about age, consumer wealth, consumer income, & geographical segments, and future predictions for financial services industry target marketing.
This research starts with a context setting chapter which outlines the benefits of target marketing.
This research addresses the three historical phases of financial services industry target markets, including:
- Early Phase
- Middle Phase
- Recent Phase