California Wineries:
Gaining Share at the Expense of European Wineries

Recently Released!!!
Date Published: May 29, 2019
Summary PowerPoint Deck: 44 Slides
Reference PowerPoint Deck: 819 Slides

The purpose of this research is to provide readers with a comprehensive understanding of California wineries. These regions have been gaining share in recent years. Other Tiburon research topics focus on France, Italy, & other European wineries; Chile, Argentina, & other South America wineries; and Australia, New Zealand, South Africa, Canada, & other new world wineries. All of these topics are part of Tiburon's wine industry research series.

This research addresses the three historical phases of California wineries, including:
  • Early Phase
  • Middle Phase
  • Recent Phase
This research defines distinct geographic regions, including:
  • Napa County
  • Sonoma County
  • Mendocino, Lake, Solano, Marin, & Other Northern California Counties
  • Monterey, San Luis Obispo, & Other Central Coast California Counties
  • Santa Barbara & Other Southern California Counties
And this research makes the following future predictions for California wineries:
  • Future Prediction #1
  • Future Prediction #2


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