The Gambia:
A Smaller African Economy

Recently Released!!!
Date Published: July 18, 2018
Summary Power Point Deck: 63 Slides
Reference Power Point Deck: 230 Slides

The purpose of this research is to provide readers with acomprehensive understanding of the future of the retail banking, insurance, brokerage, & investment management industries in The Gambia, which presents substantial wealth but also challenges for United States financial services firms, including a different language, different currency, & different laws. In short, this research defines the future of advice in The Gambia and compares these findings to those of the United States in order to provide readers with some perspective. The Gambia has trends parallel to those in the United States, but also some fundamental market differences.

This research addresses the three historical phases of The Gambia, including:

  • Early Phase
  • Maturation Phase
  • Stumbles Phase

This research defines distinct market segments, including:

  • --
  • --

And this research makes the following predictions for The Gambia, including: 

  • Continued Dominance of Retail Banks
  • Growth of Full-Services & Discount Brokerage Firms
  • Emergence of Independent Advisors
  • Increased Mergers & Acquisitions Opportunities
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