The Credit Market:
Lucrative But Challenging
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    Date Published: December 2010
    1,096 Pages

    The purpose of this report is to provide readers with an initial understanding of the lending services market, which can be defined to include credit cards, mortgages & home equity loans, specialized lending products, and corporate & industrial loans. While mortgages dominate in market size, both the credit cards and corporate & industrial loan markets are fiercely competitive, and the specialized lending products market is specifically important in serving the high net worth consumer households market (specialized lending products can range from second & third home mortgages, to small business loans, personal aircraft loans, and even lending to purchase professional sports teams). This report seeks to summarize the leading providers of these lending services, as well as make predictions for the market at large. This is the second draft of Tiburon’s research on this topic.

    Tiburon's first draft of this report was published in 2009. That draft focused on consolidating prior Tiburon research into one report.

    This is Tiburon’s second draft of this report. This draft includes a refined introduction, better aligns the report’s structure with that of other Tiburon research reports, & updates the profiles of some Tiburon clients and other lending services leaders, including Ameriprise Express, Capital One Financial, & Discover Financial Services.

    Written by Tiburon Managing Principal Chip Roame & Senior Research Manager Pablo Perez.

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