Online Tools & Advice: The Intersection of Technology & Self-Service
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    Date Published: June 2010
    661 Pages

    The purpose of this report is to provide readers with an initial understanding o the online tools & advice market, including web-based technologies serving both consumers and/or financial advisors. This market is dynamic, as consumer-oriented and financial advisor-oriented products are being consolidated, and traditional software products are increasingly being moved to the web. This report also includes copies of the profiles of the firms included in Tiburon's related financial services industry technology and financial advisor technology research reports. This is the second draft of Tiburon's research on this topic.

    Tiburon's first draft of this report was published in 2008; that draft consolidated prior Tiburon research into one report and was unbundled from Tiburon's equally thorough online brokerage industry report.

    This is Tiburon's second draft of this report; this draft better aligns the body and appendix of this report with that of Tiburon's financial services industry technology and financial advisor technology research reports. This draft also includes new profiles on Apple and AT&T, as well as updated profiles for some core Tiburon clients and industry participants, including Financial Engines & Scherrer Resources.

    Written by Tiburon Managing Principal Chip Roame & Research Associate Madhu Subramanian.

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    Appendix
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    Research Report
    Key Findings
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    Executive Summary
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    Excel Data Sheet
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