The purpose of this report is to provide readers with an initial understanding of the wide range of potential financial advisor sales & marketing strategies, including client retention, client consolidation, client referrals, professional referrals, seminar & direct marketing, and advertising & public relations strategies. This is the third draft of Tiburon's research on this topic.

Tiburon's first draft of this report was published in 2005; that draft consolidated prior Tiburon research into one report. That draft was also combined with Tiburon's consumer wealth research report. It outlined consumers, their wealth, potential target markets, and sales & marketing strategies.

Tiburon's second draft of this report was published in 2007; that draft was unbundled from Tiburon's equally good report addressing consumer wealth, liquefaction, & the retirement income challenge. That draft also more clearly made the case for the need for target marketing in the increasingly competitive playing field.

This is Tiburon's third draft of this report; this draft aligns the report's structure with that of other Tiburon research reports. This draft also unbundles both Tiburon's institutional markets research report and its financial services industry sales & marketing research report. And this report adds an appendix of key service providers of sales & marketing programs and tools, including those of core Tiburon clients JCPR and News Corporation.