Discount Brokerage Firms:
Online Trades & In-Person Advice
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Best Selling Research Reports
    Date Published: April 2011
    208 Pages

    The purpose of this report is to provide readers with an initial understanding of the discount brokerage firms business, including the leading firms' strategies regarding online offerings, branch expansion, advice offerings, financial advisor custody & referral programs, and banking & other businesses that have emerged as crucial ingredients to the profitability formula of the revived industry, with specific attention being paid to the big five firms (The Charles Schwab Corporation, Fidelity Investments, TD Ameritrade, E*Trade Financial, & Scottrade). This is the second draft of Tiburon's research on this topic.

    Tiburon’s first draft of this report was published in 2010; that draft consolidated prior Tiburon research into one report.

    This is Tiburon’s second draft of this report; this draft further consolidates prior Tiburon research into one report.

    Written by Tiburon Managing Principal Chip Roame & Senior Research Manager Pablo Perez.

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    36 Page Table of Contents
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