White Grape Varietals:
Tastes Shifting from Heavier to Lighter Whites

Recently Released!!!
Date Published: February 22, 2017
Summary Power Point Deck: 18 Slides
Reference Power Point Deck: 631 Slides


The purpose of this research is to provide readers with an initial understanding of white grape varietals, including Albarino, Chardonnay, Chenin Blanc, and many more. Lighter varietals are expected to gain market share in the future. Other Tiburon research topics focus on red varietals & related beverages. All of these topics are part of Tiburon's wine industry research varietals.

This research addresses the three historical phases of white grape varietals, including: 

  • Early Development Phase
  • Phylloxera, US Prohibition, & WW II Challenges Phase
  • Maturation Phase

This research highlights white grape varietals including:

  • Albarino
  • Chardonnay
  • Chenin Blanc
  • Dolcetto
  • Gewurtzaminer
  • Gruner Veltliner
  • Malvasia Blanco
  • Marsanne
  • Muller-Thurgau
  • Muscadet
  • Muscat
  • Pinot Blanc (Pinot Bienco)
  • Pinot Gris (Pinot Grigio)
  • Riesling
  • Rousanne
  • Sancerre
  • Sauvignon Blanc
  • Semillon
  • Viognier

And this research makes the following future predictions for white grape varietals: 

  • Continuing Growth of the Wine Industry
  • Growing Market Share of New World Wineries, High-End Wines, & Lighter Varietals
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