Spirit Industry Overview:
History, Vodka, Gin, & Wine Related Beverages, and Future Predictions

Recently Released!!!
Date Published: November 21, 2018
Summary PowerPoint Deck: 58 Slides
Reference PowerPoint Deck: 429 Slides

The purpose of this research is to provide readers with a comprehensive understanding of the spirits industry, including the history of spirits manufacturing, grape varietals, wine growing regions, & future predictions. The wine industry has been growing quickly and benefitting from trends of women and millennial wine drinkers but now faces challenges from cocktails & cannabis. This research is primary oriented around spirits production; consumption & the export market are addressed in the predictions. This is part of Tiburon's broader coverage of its wine & spirits.

This research addresses the key historical phases of the spirits industry, including:
  • Early Development Phase
  • Phylloxera, United States Prohibition, & World War II Challenges Phase
  • Maturation Phase
  • Millennials & Women Transformation Phase
This research highlights the key spirits within the spirits industry, including:
  • Cachaca
  • Gin
  • Rum
  • Schnapps
  • Tequila
  • Vodka
  • Whiskey
  • Wine Related Beverages
    • Brandy
    • Champagne
    • Grappa
    • Port
    • Sangria
    • Sherry
And this research makes several future predictions for the spirits industry, including:
  • Substantial Growth in Spirits Production & Spirits Consumption
  • Growing Importance of Millennials & Women as Spirits Consumers
  • Growing Market Share of Lighter Varietals
  • Growing Market Share of New World Wineries
  • Challenges from Cocktails & Cannabis
  • Moderate Growth in Spirits Exports & the Increasing Importance of the United States, United Kingdom, & China Markets
  • Streamlining of United States Spirits Distribution
  • Rapid Industry Consolidation


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