Red Grape Varietals:
Tastes Shifting from Heavier to Lighter Reds

Recently Released!!!
Date Published: January 11, 2016
Summary Power Point Deck: 22 Slides
Reference Power Point Deck: 835 Slides


The purpose of this research is to provide readers with an initial understanding of red grape varietals, including Barbera, Cabernet Franc, Cabernet Sauvignon, and many more. Lighter varietals are expected to gain market share in the future. Another Tiburon research topic focuses more narrowly on the opportunities for investing in the wine industry.

This research addresses the three historical phases of the wine industry, including: 

  • Early Development Phase
  • Phylloxera, US Prohibition, & WW II Challenges Phase
  • Maturation Phase

    This research highlights red grape varietals, including:

    • Barbera
    • Cabernet Franc
    • Cabernet Sauvignon
    • Etc.

And this research makes the following future predictions for red grape varietals: 

  • Continuing Growth of the Wine Industry
  • Growing Market Share of New World Wineries, High-End Wines, & Lighter Varietals
  • Continuing Importance of US Market, Emergence of the Chinese Market, & Streamlining of Wine Distribution
  • Rapid Industry Consolidation
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