Red Grape Varietals:
An Ongoing Shift from Heavier to Lighter Reds

Recently Released!!!
Date Published: May 12, 2017
Summary Power Point Deck: 18 Slides
Reference Power Point Deck: 765 Slides


The purpose of this research is to provide readers with a comprehensive understanding of red grape varietals, including Barbera, Cabernet Franc, Cabernet Sauvignon, and many more. Lighter varietals are expected to gain market share in the future. Other Tiburon research topics focus on white varitals & related beverages. All of these topics are part of Tiburon's grape industry research series.

This research addresses the three historical phases of red grape varietals, including: 

  • Early Development Phase
  • Phylloxera, US Prohibition, & WW II Challenges Phase
  • Maturation Phase

    This research highlights red grape varietals, including:

    • Barbera
    • Cabernet Franc
    • Cabernet Sauvignon
    • Carnignan
    • Carmenere
    • Catawba
    • Charbono
    • Cinsault
    • Cythiana
    • Gamay
    • Grenache (Gornacha)
    • Malbec
    • Merlot
    • Mourvedre
    • Nebbiolo
    • Norton
    • Orvieto
    • Petit Verdot
    • Petit Syrah (Petite Sirah)
    • Pinotage
    • Pinot Noir
    • Sangiovese
    • Syrah
    • Tempanillo
    • Zinfandel

And this research makes several future predictions for red grape varietals, including: 

  • Continuing Growth of Red Grape Varietals
  • Growing Market Share of Lighter Varietals & New World Wineries
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