Red Grape Varietals:
Tastes Shifting from Heavier to Lighter Reds

Recently Released!!!
Date Published: November 28, 2018
Summary PowerPoint Deck: 45 Slides
Reference PowerPoint Deck: 663 Slides

The purpose of this research is to provide readers with an initial understanding of red grape varietals, including Barbera, Cabernet Franc, Cabernet Sauvignon, and many more. Lighter varietals are expected to gain market share in the future. Other Tiburon research topics focus on white varietals & related beverages. All of these topics are part of Tiburon's Wine & Spirits research series.

This research addresses the key historical phases of red grape varietals, including:
  • Early Phase
  • Middle Phase
  • Recent Phase
This research highlights key red grape varietals, including:
  • Barbera
  • Cabernet Franc
  • Cabernet Sauvignon
  • Carnignan
  • Carmenere
  • Catawba
  • Charbono
  • Cinsault
  • Cythiana
  • Gamay
  • Grenache (Gornacha)
  • Malbec
  • Merlot
  • Mourvedre
  • Nebbiolo
  • Norton
  • Orvieto
  • Petit Verdot
  • Petit Syrah (Petite Sirah)
  • Pinotage
  • Pinot Noir
  • Sangiovese
  • Syrah
  • Tempanillo
  • Zinfandel
And this research makes several future predictions for red grape varietals, including:
  • Continuing Growth of Red Grape Varietals
  • Growing Market Share of Lighter Varietals
  • Growing Market Share of New World Wineries


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