France, Italy, & Other European Wineries:
Losing Share to the New World Wineries

Recently Released!!!
Date Published: February 15, 2017
Summary Power Point Deck: 24 Slides
Reference Power Point Deck: 622 Slides


The purpose of this research is to provide readers with an initial understanding of France, Italy, & other European wineries. Historically dominant, these regions have been losing market share in recent years to new world wineries. Other Tiburon research topics focus on California & other United States wineries; Chilie, Argentina, & other South American wineries; and Australia, New Zealand, South Africa, Canada, & other new world wineries. All of these topics are part of Tiburon's wine industry research series.

This research addresses the three historical phases of France, Italy, & other European wineries, including: 

  • Early Development Phase
  • Phylloxera, US Prohibition, & WW II Challenges Phase
  • Maturation Phase

This research defines distinct geographic regions, including:

  • France Wineries
  • Italy Wineries
  • Other European Wineries
    • Germany
    • Spain
    • Portugal
    • Austria
    • United Kingdom

    And this research makes the following future predictions for France, Italy, & other European wineries: 

    • Continuing Growth of the Wine Industry
    • Growing Market Share of New World Wineries, & Lighter Varietals
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