Discount & Online Brokerage Firms:
Four Leading Discount Brokerage Firms Expanding their Business Models

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Date Published: November 29, 2017
Summary Power Point Deck: 91 Slides
Reference Power Point Deck: 1,245 Slides

The purpose of this research is to provide readers with a comprehensive understanding of discount & online brokerage firms and these firms' latest move to deliver financial advice. This research addresses the branch-based, telephone-based, & online offerings from discount brokerage firms, online only brokerage firms, & direct access brokerage firms (as well as the consumer direct offerings from some no-load mutual fund companies), with specific attention being paid to the big four firms (The Charles Schwab Corporation, Fidelity Investments, TD Ameritrade, & E*Trade Financial). This research combined with Tiburon's coverage of online tools, online banking & mortgages, online insurance, and online advice makes up Tiburon's direct distribution series.

This research addresses the historical phases of discount & online brokerage firms, including: 
  • Branches & Telephones Phase
  • Software & Online Phase
  • Financial Advice Phase

    This research defines distinct market segments, including:

    • Discount Brokerage Firms
    • Online Only Brokerage Firms
    • Direct Access Brokerage Firms

This research analyzes the competitive factors in the industry, including:

  • Investment Products & Research
  • Commissions & Fees
  • Web Sites & Tools
  • Account Minimums & Customer Service

This research outlines key service providers to discount & online brokerage firms, including:

  • Technology Infrastructure Vendors & Clearing Brokers
  • Quotes, News, Research, & Tools Providers
  • Mutual Fund & Other Product Companies

And this research makes several predictions for discount & online brokerage firms, including: 

  • Rapid Growth for Discount & Online Brokerage Firms
  • International Opportunities
  • Continuing Mergers & Acquisitions Activity
  • Renewed Venture Capital Investments

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