California & Other United States Wineries:
Gaining Share at the Expense of European Wineries

Recently Released!!!
Date Published: January 3, 2017
Summary Power Point Deck: 24 Slides
Reference Power Point Deck: 618 Slides


The purpose of this research is to provide readers with an initial understanding of France, Italy, & other European wineries. Historically dominant, these regions have been losing market share in recent years to new world wineries. Other Tiburon research topics focus on California & other United States winers; Chilie, Argentina, & other South America wineries; and Australia, New Zealand, South Africa, Canada, & other new world wineries. All of these topics are part of Tiburon's wine industry research series.

This research addresses the three historical phases of California & Other United States Wineries, including: 

  • Early Development Phase
  • Phylloxera, US Prohibition, & WW II Challenges Phase
  • Maturation Phase

This research defines distinct geographic regions, including:

  • California Wineries
  • Other United States Wineries

And this research makes the following future predictions for California & Other United States Wineries: 

  • Continuing Growth of the Wine Industry
  • Growing Market Share of New World Wineries, High-End Wines, & Lighter Varietals
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