See Table of Contents for Tiburon's
FA Technology
Research Report

Tiburon Strategic Advisors, a market research & strategy consulting firm serving a wide variety of financial institutions and investment managers, is pleased to announce the release of its new research report on Financial Advisor Technology. This research release summarizes some of the report's key findings.

The purpose of this report is to provide readers with an initial understanding of financial advisor technology & outsourcing strategies, including sales enabling technology, financial planning technology, asset allocation technology, trade order management systems, data & research services, data download technology, portfolio management technology, account aggregation technology, contact management systems, & financial advisor workstations. The report begins by addressing the four phases of financial advisor technology. This historical account is followed by a category-by-category description of current financial advisor technologies and their related issues. The report concludes with Tiburon’s predictions for the future evolution of financial advisor technology. This is the second draft of Tiburon’s research on this topic.

Tiburon’s first draft of this report was published in 2006; that draft consolidated prior Tiburon research into one report.

This is Tiburon’s second draft of this report; this draft reorganizes the report to better integrate with Tiburon’s equally thorough online tools & advice report, acknowledging the increasing overlapping nature of traditional software products and new online tools, as well as the increasing overlapping nature of tools directed at both consumers and financial advisors. This draft also spins-off Tiburon’s equally thorough financial services industry technology research report, which focuses specifically on the technologies utilized by financial institutions, while this report now focuses specifically on the technologies utilized by financial advisors. This draft enhances the market history and conclusions chapters. And this draft also more clearly orders the appendix companies and includes enhancements to the profiles of some core Tiburon clients and other leading industry participants, including FDP Corporation, Front Range Solutions, Morningstar, My World Investing, & Sage Software.

Key Findings
This report has a long list of interesting facts to share:

Market History

  • The most often paid bills online are utilities and credit cards
  • Almost all payments are now made electronically, significantly increased from a decade ago

Market Definition

  • The financial advisor technology industry can be defined to include sales enabling technology, financial planning software, & asset allocation software

Market Segmentation
This section will outline the five best practices utilized by leading financial advisor firms:

Sales Enabling Technology

  • Morningstar’s Ibbotson & Associates’ presentations are the leading sales enabling technology in terms of number of users

Financial Planning Software

  • NaviPlan is the leading financial planning software in terms of users, likely because of its early launch and international target market
  • Morningstar is the most popular financial planning software across all segments of advisors, peaking at well over 80% amongst the largest advisors

Asset Allocation Software

  • Morningstar’s Ibbotson Associates is a leader in asset allocated, with a reported 70,000 users
  • Morningstar receives the highest satisfaction score (8.2) amongst asset allocation software products

Portfolio Management Systems

  • Advent Software has 4,000 firms using its AXYS portfolio management software, which leads the industry for fee-based financial advisors
  • Portfolio Center and Advent (Axys) are the two most popular portfolio management software programs among advisors (33% and 25% utilization respectively)

Data & Research Services

  • Morningstar is the dominant data & research service used by independent reps
  • The news & analysis web site arena is led by Bloomberg, Business Week Online, CNN Money, Market Watch, Smart Money, Wall Street Journal & Barron’s Online, and Yahoo! Finance
  • The mutual fund data web site leaders are Morningstar, MSN Money, Smart Money, and Yahoo! Finance

Data Download Software

  • The Charles Schwab Corporation leads in data download software users

Financial Advisor Workstations

  • Advisor Workstation sales are dominated by Morningstar’s Advisor Workstation

Future Predictions for Financial Advisor Technology
This chapter outlines the future predictions for the financial advisor technology industry:

Increased Spending on Technology & Shift in View of Technology from Obstacle to Enabler

  • Financial advisor technology spending is expected to grow steadily at 4% a year until 2013

Rapid Growth in Outsourcing

  • Over one-third of financial advisors now outsource some part of their business

Continued Financial Advisor Technology Consolidation

  • Fiserv, Thomas Reuters, & Intuit may be acquirers in the future