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Context Setting

Tiburon CEO Summit XV was held October 14-15, 2008 in San Francisco, CA at the Ritz Carlton Hotel. The Summit started at 7:45am on Tuesday, October 14, included a networking dinner that evening in Tiburon, & concluded at 4:15pm on Wednesday, October 15. Over 100 senior industry executives took two days out of their busy schedules to participate.

102 senior industry executives attended Tiburon CEO Summit XV October 14-15, 2008 in San Francisco, CA

One of the key themes of every Tiburon CEO Summit is the need to more closely listen to clients and peers. In open acknowledgment of the truly unique market conditions created by the 2008 credit crisis, Tiburon CEO Summit XV included a special general session current events panel in addition to its usual Tiburon CEO Summits' general session panel discussions (Ask the Consumers, Ask the Advisors, & Ask the Gatekeepers). All allowed Tiburon CEO-level clients to hear directly from their constituents in an unvarnished way. This is in sharp contrast to most CEOs' daily activities, where they are forced to rely on interpreting marketing data or listening to anecdotal stories from their sales forces. Addressing these constituents first-hand through questions & answers helps Tiburon clients further consider innovative ideas for serving these different client groups.

Credit Crisis

Tiburon CEO Summit XV included a special general session panel discussion on the credit crisis. The panel constitutents included John Cammack (Head, Third-Party Distribution, T. Rowe Price Group), Ron Cordes (Co-Chairman, Genworth Financial Wealth Management, Genworth Financial), Harold Evensky (CEO, Evensky & Katz, Fiduciary Network), Ken Fisher (CEO, Fisher Investments), Neil Hennessy (Chairman, Hennessy Advisors), & Paul Schaeffer (President, ReFlow, Sutton Investments), with Chip Roame leading a discussion that focused on four aspects of the credit crisis, including severity, culprits, winners & losers, and medium-term impacts. Because of the uniformly positive feedback from attendees (who appreciated the opportunity to listen to and participate in a lively debate among peers with varying opinions on a topic everyone was thinking about), future CEO Summits will implement a general session current events panel discussion loosely based on the solid foundation laid down at Tiburon CEO Summit XV.

  • Chip Roame opened the discussion with a brief introduction of all the panelists, wasting no time addressing the first aspect of the debate, the perceived severity of the credit crisis. All of the panelists shared the view that the current market conditions are the worst they've seen in their respective lifetimes, but with varying views as to what this truly means
    • John Cammack's serious tone underscored his concerns about the dangerous structural issues of having a bond market with no liquidity. He also talked about the violation of trust that has occurred across the board and the resulting lack of confidence in the system. Mr. Cammack also specifically referred to the "Magnificent Nine" banks that have emerged as players, who are effectively biding their time, and alluded to America's pastime by saying that we are "in the the third inning" of this potentially very severe crisis
    • Ron Cordes said that on a scale of one-to-ten, with ten representing the Great Depression, the current crisis would fall somewhere between seven and eight. He also briefly mentioned that the 24-hour media coverage of the crisis serves to heighten the concern and lead people away from the core issues
    • Harold Evensky cautioned that the fundamentals that have always governed the industry have disappeared or been completely ignored, saying that there is also a lack of accountability. He said there is no question that this situation is clearly bad
    • Ken Fisher smiled wryly and said that the crisis is really bad if you got it wrong, that "nobody gives a rat's ass about bankers or investment bankers" and that this is just another big bear market
    • Neil Hennessy said that this is clearly a severe situation, but that maintaining perspective by understanding the historical downturns such as the S&L crisis is important when it comes to taking any kind of action
    • Paul Schaeffer defied the common catchphrase "credit crisis" by saying this is a solvency crisis, where the problem is structural rather than economic, and said that the real severity of the crisis will not be measurable until the commercial credit issues and implications of derivatives trading are fully realized

  • The next order of business was addressing the culprits behind the current market conditions, with the panelists from opposing sides of the political spectrum having markedly different perspectives
    • John Cammack mentioned as culprits the home ownership mentality of the early 2000s, the influence of 9/11 and the response of Alan Greenspan, the new classes of investors to the marketplace, the introduction of the concept of self-regulation, and the surge of hedge-funds and other non-transparent investment vehicles
    • Ron Cordes blamed the self-regulating nature of banks, the introduction of sub-prime mortgages to the marketplace, and the bad rolled up commercial paper
    • Harold Evensky talked about the massive failure of the regulators and the fact that greed amongst those in power got out of control
    • Ken Fisher argued that in his experience greed is good and that if you don't believe in greed you will go to hell, assailing capitalism as the high material spiritualism of our age. He then blamed the "two stooges, Ben Bernanke and Hank Paulson," for their non-feasance and malfeasance, respectively, in how they have bungled their handling of the crisis over the past 18 months
    • Neil Hennessy went in a different direction, blaming the lax rating agencies and discussing the CMOs with more and more traunches, causing paper to lose value
    • Paul Shaeffer said that the culpability for the current market conditions falls to the cultural lack of fiduciary responsibility that now pervades, blaming both political parties equally, and saying that a firm like LPL Financial Services that is prospering is doing so because of its focus on fiduciary

  • Chip Roame next introduced the concept of winners and losers, those who might gain and suffer as a result of the credit crisis. The panelists shared similar views when it came to addressing this question
    • John Cammack said that banks that are risk management oriented versus growth oriented will win big, whereas large investment banks with tarnished reputations will be the big losers as they will struggle to hold onto their employees as well as their clients
    • Ron Cordes sees the big winners as the independent providers of advice. Like Mr. Cammack, Mr. Cordes expects the big losers to be the huge institutions with the brand names who have lost tremendous credibility amongst the skeptical public
    • Harold Evensky said that the winners will be those companies that turn their focus back to fiduciary responsiblity, transparency, & process rather than product, and, in simple terms, that losers will be those that fail to do so
    • Ken Fisher said the big winners would be the major banks as the public's focus returns from investment banking back to traditional banking (including lower risk), and that the big losers would be the wirehouses because dollars will be subjugated by the retail banks
    • Neil Hennessy said the winners will be the independent financial advisor and the independent investor who realizes that we've been here before and that there are opportunities everywhere. He also said that Ken Lewis and Bank of America are in a position to win huge. Mr. Hennessy mentioned as losers those that fail to see the opportunity
    • Paul Schaeffer thought that a company like LPL would come out a big winner because of its focus on fiduciary responsibility and that those that didn't already have such a culture or fail to quickly re-align will be the losers

  • The final question that was posed to the panelists asked what kind of medium-term impacts could be expected as a result of the credit crisis
    • John Cammack said that the inevitable increase in regulations will be constraining to wealth creation in the medium-term
    • Ron Cordes said that the next administration, led by Barack Obama, will face very tough obstacles in getting out from under the current problems and setting new programs in motion
    • Harold Evensky said that there will be a massive shift from product to process that will increase the focus on transparency
    • Ken Fisher said that stocks are cheaper than ever compared to long-term interest rates and that there is a beautiful world ahead; after all, after every bear market there is a bull market
    • Neil Hennessy said that the crisis will not last long and that the medium term impacts will include increased focus on transparency with massive opportunities for investors in the long-term
    • Paul Schaeffer addressed the concept of adapting to the market conditions, which includes re-thinking business models with more attention paid to transparency and risk management.  Mr. Schaeffer also talked about a shift in party politics that would create more focus on cooperation and pursuing alternative investments

The panel was extremely frank and the net impression was that while there is a tremendous amount of uncertainty amongst the general public, the industry should not buckle to what might sometimes be seen as panic. This has happened before, will happen again, and no matter what anybody says, the future holds opportunity. More specifically, the future will impose regulations, firms must exhibit more transparency, and risk management will win out over leveraged growth opportunities.

Ask the Consumers

As has become the tradition at Tiburon CEO Summits, four real and unscripted consumers (Wyman, John, and Bruce) were interviewed by facilitator Dennis Clark (CEO, Advisor Partners) for the Ask the Consumers panel. The panel included four panelists in their 50s-60s. Wyman is a grandfather who enjoys watching his grandson play little league baseball. John is a former Schwab executive and industry insider. Bruce is a successful attorney with his own law-firm. All are high-net-worth individuals with similar considerations but slightly different investment strategies.While each provided a unique point of view, a number of common views were shared:

  • Wyman had for years been with a local guy that he knew from the yacht club. When he became interested in switching advisors, it was largely because his existing advisor showed a lack of active management. He was also interested in low turnover and low fees, while maintaining a concentration in indexed accounts, with a 60/40 equities/non-equities split. He acknowledged that he had been looking to switch advisors for quite some time, but that he had always been concerned with the capital gains tax he would have to pay as a result of the boom of the early 2000s. Further on this theme, he said that tax implications often act as a disincentive to doing the right thing when it comes to investing. When asked about the recent events of the market, Wyman said that the politicians acted as enablers, providing opportunities for the financial industry by making mortgages much easier to obtain, which artificially and drastically increased the price of real-estate and sent the derivatives market out of control. Wyman also mentioned a personal story about the recent market crisis. In 2007 a friend of his predicted that a severe credit crisis would cripple the financial markets, and as a result, sold his secondary real-estate and stock investments, urging Wyman to do the same. Wyman mentioned this to his advisor immediately, but was dissuaded. Then in early 2008, Wyman returned to his advisor to revisit the concept of mimicking his friend, and again, was dissuaded. His point was that though he was talked out of this, he had made a conscious decision to go with professional advice, as opposed to that of his friend or even his own instincts. He said this is a choice that all investors must make, and that he can live with his choice. When Wyman was asked about his satisfaction when it comes to being with a non-brand-name advisor, he indicated that he receives great, custom-tailored services (bill-pay and trust management), and that as a result he has referred over twenty accounts worth in excess of $200 million to his financial advisor

  • John, a former Schwab executive and industry insider who had always felt he had a window into the top advisors in the industry, said that a divorce had been a motivator for his decision to restructure his assets and go with a new advisor. He strongly favored wealth management over growth strategies and listed the intellectual underpinnings of his newly chosen advisory firm as the reason for his switch. Though the performance numbers were not significantly better at his new advisor, he felt that the risk factors that contributed to the investment decisions were being much better explained to him after his switch. He mentioned that his old advisor firm calls him regularly, and indicated he would not respect them if they failed to do so. In response to the question about the impact of recent events, John talked about the terrifying notion of not knowing where the ground is. He said that people tend to lose perspective when their foundations crumble, and that sometimes people make bad decisions. He recounted a story of a client of his in the 1980s who sold at a 25% loss after the crash of 1987, unable to take the pressures. John had unsuccessfully tried to dissuade his client from selling, so he understood that reason is a difficult sense to maintain during these times. As far as placing blame, John said this is difficult because "panic is when smart people behaving rationally in their own self-interest take actions that when everyone does it and all do it together leads to a diminution of the whole." He did mention that the new economy places huge importance on the leverage side of investing, sometimes at the expense of the operators. Finally, in response to Chip Roame's question as to asset allocation, John said that because of his focus on wealth management and therefore risk aversion, he is happy placing most of his holdings in mutual funds

  • Bruce, the attorney with his own firm, said that after many discussions with his wife (at the encouragement of a neighborhood friend of hers), he had decided to jump from one advisor to another mainly because he was interested in honesty, clarity, & responsiveness. Though his investment strategy stayed heavy in mutual and index funds, Bruce was more concerned with building a relationship with his advisor that he could trust, so much so that on a scale of one-to-five, he rated performance a three and honesty and clarity a five. As a result of the relationship that he built with his advisor, Bruce now invests mostly in common stocks, and very little in mutual funds

The panel was extremely frank and the net impression was the most important quality an advisor can have in clarity. This does not necessarily influence investment strategy, but when a consumer feels that he is being spoken to in honest terms by a true professional he is more apt to be happy with the relationship, make referrals, and stay with that advisor. There appears to be a huge opportunity for financial service providers to capture new relationships by providing the kind of service and experience that the panelists are seeking, and in Wyman's case, seems to have found. The firm that does so will have an opportunity for significant disruption in the category.

Ask the Manufacturers

In keeping with the Tiburon CEO Summit tradition of emphasizing the need to listen carefully to one's clients and prospective clients, the Tiburon CEO Summit Ask the Manufacturers panel is the second part of this series. For many Tiburon clients (e.g., investment, insurance, & technology firms), understanding the workings of distribution firms is crucial to their firm's success in gaining access to an organization's network of financial advisors. Wirehouses such as Merrill Lynch, independent broker/dealers such as LPL Financial Services, and custodians such as The Charles Schwab Corporation can account for 50% or more of financial product companies' sales. Tiburon's Ask the Distributors panel, facilitated by Tim Armour (Board Member, Janus Capital Group), allowed these distribution organizations to discuss their needs from investment management firms and other product providers through questions & answers. Four major distribution firms provided insights on how they serve financial advisors. Panelists included Randy Merk (Executive Vice President, Investment Manager Services, The Charles Schwab Corporation), Peter Kris (Partner, Brazos Capital Management, American International Group (AIG)), Peter Martin (President, Natixis Institutional Services, Natixis Global Associates, Natixis Global Asset Management, Natixis), & Jerry Miller (CEO, Van Kampen Investments, Investment Management, Morgan Stanley). Amongst their key points were:

  • Randy Merk talked about Schwab as a distributor and an asset manager with $200 billion in money fund assets and another $50 billion in stocks, bonds, & target funds. He mentioned that he therefore straddles two businesses, the proprietary side as well as the third party distribution. With $1.4 trillion in assets, Schwab's revenues now come 50% from asset management and as low as 13% from trading. With regard to the current market conditions, Mr. Merk said that because of fear driving the industry there is a much higher concentration in advice than in past years, but that because of lack of liquidity, there is less ability to sell product, and therefore there are less distribution resources in total, as well as less good distribution sources. He said that the net effect of this was that it is a harder world for the consumer to navigate. As a rule, he said that mutual funds should tend to become more popular in the short-term, as they more a sold product than a bought product, and that as advice increases, the mutual fund market will benefit

  • Peter Kris, from Brazos, introduced his company as a small investment boutique specializing in micro cap funds, with less than $1.0 billion in assets, and no direct distribution capabilities. He indicated that because of the dire market conditions, his firm is focusing most on careful business management, but that on the plus side, he is also carrying a clean sheet and seeing opportunities at the present time to grow scale. He sees now as a time for targeted product manufacturing, but allows that because of the possible flux in distribution, portability of product might be a tough issue

  • Peter Martin introduced Natixis as one of the very large international companies that many people may not have heard of, but said that in recent months and the past year, the firm has been very successful in its acquisitions, which have focused primarily on RIAs and IBDs, as well as on providers of the polarized products mentioned by Chip Roame in his introduction, the market-linked products and alternative investments. Specifically, Mr. Martin mentioned Natixis' recent acquisition of Alpha Simplex. He also quickly identified Loomis Sayles, AEW, Managed Portfolio Advisors, Gateway, & Harris Associates as American firms which have been acquired by Natixis. One of the main distribution strategies of Natixis is to use its international platform to sell the strategies of some of these American firms on the global market. Aside from a heavy focus on acquisitions and a broad distribution plan, Mr. Martin said that the concentration of distributors is a real trend, but that attention at Natixis stays squarely on new products and product diversification

  • Jerry Miller spoke about the history of Van Kampen, mentioning is beginnings as an investment trust business, and showing that since it began focusing on mutual funds in the 1980s, assets now exceed $120 billion. He mentioned that the focus remains heavily on equities with a lighter but even split concentration on municipals and debt. When Tim Armour asked where the distribution focus would land as a result of the more concentrated landscape, Mr. Miller acknowledged that the concentration is for real, saying that the winners will lead in intellectual capital and intellectual process. Mr. Miller highlighted the four distribution channels at Van Kampen, wires, regionals, banks, & independents, and said that the services his firm offers will depend solely on the individual needs of clients from these four arenas

The panel added perfectly to the Tiburon CEO Summit's agenda of focusing the CEO-level attendees on client needs. Across the board, the panelists concluded that the current conditions are shaping strategies, but that by addressing the obvious needs of partners, there are opportunities.

Ask the Advisors

With a similar goal to the Ask the Consumers panel, four leading financial advisors participated on the Ask the Advisors panel to allow attendees to better understand the businesses and decision-making criteria of financial advisors. Facilitated by Skip Schweiss (President, TD Ameritrade Trust Company, TD Ameritrade, TD Bank Financial Group), the panelists included Jesse Bromberg (Financial Advisor, Morgan Stanley), Teni Karakas-Sarkisian (Private Client Advisor, Private Client Services, City National Bank, City National Corporation), Brad VanVechten (Financial Advisor, LPL Financial Services), & Gary Pollock (West Coast Regional Managing Director, First Republic Investment Management, First Republic Bank, Merrill Lynch, Bank of America Corporation). The financial advisors were selected from different backgrounds and approaches to the industry, providing wide range of perspectives. However, there was complete agreement that the investment advisory business is truly an exciting cottage industry (as noted often by Tiburon research, unlike many sectors of the economy, there is no one firm or group of companies with significant market share). Amongst the key points made by the panelists were:

  • Jesse Bromberg introduced himself as an advisor who works with three associates and a former CPA with stock options and purchase plans talking to 10% shareholders rather than to many employee plans. He said that his approach is to earn the business of a holistic, multi-generational family wealth management account, and followed by highlighting that 60% of his clients are officers at publicly traded companies. He said that 65% of his business is in managed money, and that he rarely invests in mutual funds. When asked about rebuilding trust in a market such as the current one, he stresses a client focus over a product focus. When asked by Chip Roame about the prospect of going independent rather than staying with Morgan Stanley, Mr. Bromberg said that he must have drank the company Kool-Aid early, because he thinks the name brand will always be an asset, not least because of the tremendous intellectual capital he enjoys as a result of working within Morgan Stanley. He also said that though his clients know he works for a larger company, whenever his phone rings, the response from all of his employees is "The Bromberg Group, how can we assist?"

  • Teni Sarkesian has spent 23 of her 28 years in the financial services industry in the field of private banking. She is the lead relationship contact for all of her clients, all high-net-worth, and is able to listen to their individual needs and wants and then tailor specific solutions based on the significant and numerous resources of City National Corporation, including bankers and investment mangers with assets in very safe holdings, including not a single foreclosed home loan and not one sub-prime mortgage. When she was asked how to rebuild and maintain client trust, Ms. Sarkesian also said that client focus is most important, with clear and constant communication and full disclosure

  • Bradley Van Vechten started his financial services career in 1994 and went independent with LPL in 2001. He works for himself with no other people in his office, managing $50 million in assets, with 85% in mutual funds and SMAs and 15% in brokerage (fixed income) products. He is entirely fee-based, and says that in terms of rebuilding and maintaining trust, his business depends 100% on his clients' ability to trust in him and in his consistent leadership. He was asked how he broached the subject of risk with his clients, to which he responded that it never comes up. His clients have a plan, most often directed towards retirement goals, and he does whatever it takes to get them to their goals

  • Gary Pollock has shared ownership of his own company since entering into the financial services industry as a former engineer. Since 2000, his business has changed its name seven times as a result of being bought and sold several times over. This has given Mr. Pollock a significant perspective on client retention and on building relationships that last. He manages individual customized portfolios including stocks, with a special attention paid to estate and tax planning. With a 98.5% client retention rate, Mr. Pollock also says that constant communication with the client is the only way to go, and that by using trustworthy products and services, clients are empowered to stay with him. Mr. Pollock also added that by always doing the right thing an advisor will always have good clients

Tiburon CEO Summit attendees valued the opportunity to listen to these successful financial advisors discuss their businesses. And with the tremendous market volatility at the time of the conference (plus-900 one day to minus-700 the next), all summit attendees were keenly aware that these advisors were speaking from a very unique perspective.

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