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New Tiburon Research Report - Separately Managed Accounts & Other Packaged Fee-Account Programs: Recasting a Growing Industry
Tiburon Strategic Advisors, a market research & strategy consulting firm serving a wide variety of financial institutions and investment managers, is pleased to announce the release of its newly updated research report on Separately Managed Accounts & Other Fee-Account Programs. This research release summarizes some of the report's key findings.
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Please click the image above to view the table of contents for Tiburon's Separately Managed Accounts & Other Fee-Account Programs Research Report
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The purpose of this report is to detail the heretofore rapid emergence of the packaged fee-accounts market, and predict both the future size of this market and its upcoming key developments. This comprehensive report should serve as a bible for any existing or new participant in the separately managed accounts or other fee-accounts business. No individual trend is as profound as the shift away from commission brokerage towards the eight types of fee-account programs: fee-based brokerage accounts, broker wrap accounts, mutual fund wrap accounts, annuity wrap accounts, ETF wrap accounts, multiple style portfolios, separately managed accounts, and unified managed accounts. This comprehensive report includes statistics on the leading players, details of each market segment, highlights of innovations in the four components of fee-accounts, and predictions for the future. This is a must read for firms participating in the fee-accounts market! This is the sixth draft of Tiburon’s research on this topic; at this point, it is fairly well developed.
Tiburon’s first draft of this report was published in 2001; that version focused narrowly on the emergence of independent fee-account programs, now often called turnkey asset management programs (TAMPs). This was only an emerging segment at the time, and that draft sought to organize that emerging business.
The second draft of this report, published in 2002, expanded the focus of the report to also cover the death of business-to-consumer separately managed account models, and the rapid emergence of the new breed of platform-oriented turnkey asset management programs, led by Envestnet and Advisor Port.
The third draft of this report, published in 2005, expanded its focus on the dominant programs of the wirehouses and regional brokerage firms.
The fourth draft of this report, published in 2007, sought to put separately managed accounts and the other seven types of packaged fee-accounts into their proper context within the industry, namely alongside the other more traditional fee-based investment services long provided by fee-only financial advisors (RIAs) and bank trust officers, tried to offer a comparison of traditional separately managed account programs and the emerging newer program type called multiple style portfolios, expanded the industry’s view of what is popularly (and correctly) perceived to be the industry’s eventual panacea the unified managed account, and highlighted the best opportunities for TAMPs, enablers, and money managers.
The fifth draft of this report was written in early 2008; that draft focused on addressing numerous recent industry developments (e.g., those around the Merrill Lynch rule), expanding the status of the eight types of packaged fee-accounts such as unified managed accounts, as well as lesser covered versions like annuity wrap programs, and reconciling managers lists to develop a more comprehensive manager appendix. In addition, that draft also revisited future predictions and drew new and/or strengthen old predictions.
This is the sixth draft of this report. This version sought to better align this report with other Tiburon reports and flesh out the history of separately managed accounts & other fee-account programs
Key Findings
This report has a long list of interesting facts to share:
The Evolution of the Separately Managed Accounts & Other Packaged Fee-Account Programs Business
This section provides key highlights including a history lesson about fee-accounts, their underlying driving factors, statistics on past growth, and where they are today.
Market History, Key Driving Factors, Market Definition, Market Growth, Market Segmentation, & Key Issues
- Fee-accounts, largely ignored until the Tully Committee of 1995, began to gain huge momentum in the late 1990s with individual investors
- Ultimately, the two core benefits of fee-accounts versus commission accounts are the alignment of advisor & client interests, and the promotion of client-oriented services
- Since 1996 packaged fee-accounts asset growth has also been explosive, breaking through the $1.5 trillion at the end of 2006
- The movement in the wirehouses is to unified managed accounts and broker wrap accounts
- Looking at the whole of the packaged fee-accounts landscape, separately managed accounts & multiple style portfolios are the dominant product by far, capturing over half the assets
- Across the eight types of packaged fee-accounts, there is over $1 trillion total, with separately managed accounts leading the way
- Net flows into separately managed accounts are $50 bil
lion and up, up 10% from a year ago
- While the standard view of a separately managed program involve non-proprietary managers, one also needs to take into account the proprietary separately manage account programs which account for almost one-quarter of all assets
- Nearly half of separately managed account assets are held in IRA accounts.
- Wirehouses dominate separately managed account assets under management, accounting for three-quarters.
- Multiple style portfolios, the second type of packaged fee-accounts, have emerged out of the concerns about separately managed account, helping alleviate them with the use of an overlay manager
- The multiple style portfolio assets are now nearly $100 billion, growing at twice the pace of traditional separately managed accounts
- The average account size of multiple style portfolios has risen to nearly $500,000, up 25% since 2004
- Mutual fund wrap assets have grown to over $300 billion
- Annuity wrap accounts are a relatively new fee-accounts innovation, and insofar have been limited both in number of programs and assets under management
- ETF wrap account programs have emerged largely out of those questions about the true cost of mutual fund wrap accounts
- ETF wrap account programs assets are likely over $5 billion
- True unified managed accounts wrap together into one account multiple products, including separately managed accounts, multiple style portfolios, mutual funds, individual securities, ETFs, and alternative investments
- Unified managed accounts have increased over 75% si
nce 2006 to $39 billion
- Almost one-half of affluent consumers have never heard of unified managed accounts
- Broker wrap accounts have held relatively steady in assts, until recently jumping up to $90 billion
- Fee-based brokerage accounts have historically been one of the fastest growing products in the financial services industry and have reached nearly $300 billion
- Training and education is a critical need in the transition to fee-accounts; both business transition and client transition issues are critical
- Only 38% of full-service brokers who recently converted to a fee-based business model reported some degree of suffering in terms of revenues
- All of the wirehouses have strongly incentivized their advisors to move towards fees; at Merrill Lynch & Morgan Stanley, they provide a 3% boost to $500,000 producers that would mean $15,000 in income to them to move to fees
- 70% of survey respondents rank operations as the top issue for separately managed accounts; 24% list reporting, 20% list personnel, 18% list fee pressure, and 12% list performance
- The Chartered Financial Analyst (CFA) Institute recently ended the four-year debate with the Money Management Institute and decided to give money managers the option of excluding separate account businesses from its new reporting standards
Leading Fee-Account Program Sponsors (Proprietary & TAMPs)
- Every financial services firm that wishes to offer clients fee-accounts has only two choices become a proprietary sponsor, or outsource to a TAMP
- Wirehouses absolutely dominate the packaged fee-accounts market today, with over two-thirds of the market share among the five of them
- Merrill Lynch and Smith Barney dominate the other players in total fee-accounts assets, each having over double the assets of the third leading player
- The wirehouses are predominantly focused on separately managed accounts, with Wachovia Securities being the exception; both Smith Barney (about 75% of assets) and Merrill Lynch (about 45%) have a dominant share of their fee-accounts assets in separately managed accounts
- Ameriprise Financial is the leader in mutual fun
d wrap accounts with the next leader Fidelity following with only $43 billion assets under management
- The mutual fund wrap account industry is much more fractured than is the separately managed accounts market, with the top two firms controlling only one-quarter of the market
- The only leading player yet focused on ETF wrap accounts is TD Ameritrade, far from a traditional fee-accounts powerhouse
- Add up the wirehouses, and they control a total of nearly three-quarters of the broker wrap account market
- Merrill Lynch leads in fee-based brokerage account assets with almost three times the assets of its nearest competitor
- TAMPs have enjoyed tremendous success because they can get a comparable platform solution out the door to a new client for a fraction of the cost, in ninety days, with a fraction of the liabilities
- The growth of assets under administration of the TAMPs has been substantial, and now stands at about $250 billion
- There is some fierce competition at the top of the TAMP world, with three firms now exceeding $30 billion in assets under administration and ten having over $5 billion
- All told, the top ten TAMPs account for a hair over 90% of the TAMP market
- The number of TAMPs has been cut down extensively by acquisitions & rollup activity, falling from almost 70 in 1999 to about 40 today
Markets & Distribution Channels (Proprietary & TAMPs)
This section details key highlights in regards to proprietary fee-accounts sponsors such as the wirehouses, turnkey asset management programs (TAMPs), TAMP users, and ot her fee-accounts enablers.
Financial Advisor Markets
- Interestingly, more than three-quarters of independent advisors using TAMPs earned net incomes of more than $100,000
- Looking ahead, one-fifth of advisors who utilize TAMPs anticipate their incomes will grow to reach $500,000 or more in the next year
- Less than ten percent of fee-only financial advisors use separate account managers
- Many banks are more receptive to separately managed accounts than five years ago
- Banks’ separately managed accounts account still for less than 1% of their total assets
- However, the share of the industry’s separately managed accounts assets they are capturing are on the rise, now capturing 8% of overall assets
- Almost three-quarters of banks report needing to offer separately managed accounts to satisfy existing clients
Future Predictions for the Separately Managed Accounts & Other Packaged Fee-Account Programs Business
This section details future predictions for this rapidly growing business, including which channels are likely poised to help drive growth, and strategic conclusion for TAMPs, enablers, and money managers alike:his section details key highlights in regards to proprietary fee-accounts sponsors such as the wirehouses, turnkey asset management programs (TAMPs), TAMP users, and other fee-accounts enablers.
Substantial Expected Growth for Both the Packaged Fee-Accounts & Broader Fee-Accounts Markets
- The packaged fee-accounts market should reach nearly $3 trillion by 2010
- Program sponsors & money managers rate the future of fee-accounts relatively highly, giving them a 7.8 average score, out of 10.0
- In total, the entire fee-accounts market should grow to nearly $16 trillion in 2012
- In fact, packaged fee-accounts’ share of broader fee-account assets will likely lose some share to fee-only financial advisors in the future
Growth in Seven of the Eight Types of Fee-Accounts Programs, Led by Innoviations in Multiple Style Portfolios (MSPs) & Unified Managed Accounts (UMAs)
- Separately managed accounts, multiple style portfolios, and unified managed accounts collectively are expected to increase their dominant share of fee-accounts assets in the future from about 55% today
- Assets in separately managed accounts will more than double over the next four years, reaching over $2.8 trillion in 2012
- The proprietary focus of the leading wirehouses’ separately managed accounts program is dwindling, more so at Smith Barney than Merrill Lynch
- Multiple style portfolios may soon rival mutual fund wrap accounts in assets under management, expected to surpass $500 billion in 2012
- Multiple style portfolios are expected to gain on separately managed accounts fast, from 14% of the broad separately managed account market today to 30% within give years
- Despite separate accounts’ likely success in capturing mutual fund assets, mutual fund wrap account assets should also rise substantially, reaching $400 billion by 2012
- Exchange traded funds are expected to proliferate in both proprietary packaged fee-account programs & TAMP programs
- Unified managed accounts, w
hile the best fee-accounts idea to date, are not expected to pass $100 billion in assets until 2011; the slow growth is due o the fact that these are not yet fully developed
- Broker wrap account assets should surpass $200 billion by 2010
Emerging Distribution Opportunities
- TAMPs, enablers, and money managers have varying opportunities for distribution, and obviously not the same
- For now, TAMPs have limited opportunities to tap into the wirehouse channel; however, if they ever begin to use third-party platforms it would be a home run opportunity
- The biggest issues with other national brokerage firms for TAMPs, enablers, and money managers alike is three fold they are traditionally commissions based, they have the same national footprint, and serve a lower net worth clientele
- Despite their excitement, banks’ market share of separately managed accounts assets is more likely to stall around 8%,
- Advisory 401K accounts and separately managed accounts as a product inside 401K plans will both do well, but these are two distinct opportunities, with one likely better than the other
- The TAMP market should grow substantially to $920 billion by 2012
- The acquisitions trend in the TAMPs market is likely to continue well into the future, eventually leading to a handful of powerful platform
Expected Process Improvements
- In the future, databases that incorporate several investment vehicles into one will be needed so financial advisors can compare across vehicles on one screen
- Efforts are being made to reduce costs and increase efficiency in fee-accounts, with process improvements likely in four areas; development in back-office technology are the most critical
To better understand the developments in Separately Managed Accounts & Other Fee-Account Programs, executives can purchase Tiburon's Separately Managed Accounts & Other Packaged Fee-Account Programs: Recasting a Growing Industry Research report where the key findings highlighted above are covered in greater detail. Please contact Sarah Sage at SSage@TiburonAdvisors.Com or 415-789-2540.
More Information
The following links will open specific pages on Tiburon's web site:
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Related Releases
- Tiburon May Research Report Releases (Consumer Wealth)
- Tiburon March Research Report Releases (Fee-Only Financial Advisors (RIAs) Market, Financial Advisor Mergers & Acquisitions, and Institutional Mergers & Acquisitions)
- Tiburon January Research Report Releases (Consumer Wealth & Separately Managed Accounts & Other Fee-Account Programs)
- Tiburon November Research Report Releases (Retail Banks Market, Full-Service Brokerage Firms Market, Online Financial Services Market, Fee-Only Financial Advisors (RIAs) Market, Insurance Agents Market, Other Infrastructure Issues)
- Tiburon September Research Report Releases (Consumer Wealth, Investment & Wealth Management Products, Real Estate, Other Alternative Investments, Insurance Products, Competition & Advice, and Target Markets and Sales & Marketing Strategies
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Tiburon Strategic Advisors
Tiburon Strategic Advisors, based in Tiburon, CA, was formed in 1998 to offer market research & strategy consulting services to all types of financial institutions and investment managers:
- The firm has served over 300 corporate clients and completed over 1,100 projects since its founding, and today, its knowledge base includes mutual fund distribution, separately managed account programs, alternative investments, wealth management, insurance products, banking services, the fee-only financial advisor market, the CPA firm market, the family office market, and various international markets.
- Tiburon holds a series of CEO Summits semi-annually for its executive-level clients. The next CEO Summit is scheduled for October 14-15, 2008 (San Francisco, CA) at the Ritz Carlton Hotel in San Francisco, CA. 2009 dates are April 9-10, 2009 (New York, NY), and October 7-8, 2009 (San Francisco, CA). Attendance is by invitation only and attendance at each Summit is limited to 125 senior industry executives. Visit the CEO Summits section of Tiburon's web site for details on current and past CEO Summits, including attendee lists, meeting agendas, and highlights. Please contact Tiburon's Managing Principal Chip Roame at CRoame@TiburonAdvisors.Com or (415) 789-2541 if you are a Tiburon client and have an interest in attending a future Tiburon CEO Summit.
- Tiburon has published forty-two ~300-400+ page research reports, which offer detailed analyses of growing business segments; each is available for $5,000; these reports can be ordered by contacting Sarah Sage at SSage@TiburonAdvisors.Com or (415) 789-2540.
- Tiburon offers an annual research report retainer service, whereby dozens of clients receive all Tiburon reports published within a year for $25,000; clients can subscribe to Tiburon's 2008 Research Report Retainer by contacting Sarah Sage at SSage@TiburonAdvisors.Com or (415) 789-2540.
- Tiburon also offers a database access program, whereby it shares its 300,000+ person industry executives contacts database with dozens of clients for $25,000 per year (distributed quarterly); clients can subscribe to Tiburon's Database Access Program by contacting Sarah Sage at SSage@TiburonAdvisors.Com or (415) 789-2540.
- Tiburon offers thirteen online business benchmarking tools that are available to all types of financial advisors in an effort to help them benchmark their business practices and build more successful businesses. The sites include www.BrokerBestPractice.Com for wirehouse & regional brokers, www.FABestPractices.Com for fee-only financial advisors, www.IndependentRepBestPractices.Com for independent reps, and www.PrivateBankerBestPractices.Com for private bankers. Almost 5,000 advisors have used these tools. By completing one of the online surveys, financial advisors can access a FREE copy of the relevant comprehensive Tiburon research report, which summarizes and analyzes the collective results.
- Tiburon's weekly research releases, like this one, are emailed for free to interested industry executives, media representatives, conference planners, and individual financial advisors. Over 55,000 industry executives now receive these releases. Feel free to sign up to receive future research releases at Tiburon's web site (www.TiburonAdvisors.Com) if this release was passed to you by a colleague and you would like to receive them directly in the future.
- Tiburon plans to expand its workforce in 2008-2009. Specifically, the firm plans to add two-to-three incremental principals (the most senior role at the firm) and several more research managers in 2008-2009.
- Tiburon has built three executive programs (CEOs-in-Residence, Financial Advisor Roundtable, and Consulting Fellows) in an effort to bring the experiences of additional senior level industry executives to Tiburon clients. Feel free to contact any of the members of Tiburon's executive programs directly or ask that they be included in any ongoing Tiburon has built three executive programs (CEOs-in-Residence, Financial Advisor Roundtable, and Consulting Fellows) in an effort to bring the experiences of additional senior level industry executives to Tiburon clients. Feel free to contact any of the members of Tiburon’s executive programs project.
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