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New Tiburon Research Report - Life Risks & Insurance Products

Tiburon Strategic Advisors, a market research & strategy consulting firm serving a wide variety of financial institutions and investment managers, is pleased to announce the release of its newly updated research report on Life Risks & Insurance Products. The purpose of this report is to provide readers with a comprehensive understanding of the vast number of insurance products, many used by consumers to protect themselves from various life risks. The report addresses health insurance, disability insurance, long-term care insurance, property & casualty insurance, annuities, and life insurance. Another Tiburon report also addresses life insurance in the estate planning context.

Please click the image above to view the table of contents for Tiburon's newly updated Insurance Products Research Report

Tiburon’s first draft of this report was written in 2005; that version focused primary on developing an organized structure for reviewing the insurance industry and establishing profiles of the hundreds of complex insurance companies.

This second draft of this report focused on tightening the storyline, coordinating it with findings from other Tiburon research reports, and adding substantial detail to a handful of appendix company profiles (most notably long-time Tiburon clients AIG, Genworth Financial, and Manulife), as well as some other key players (e.g., Aviva).


Key Highlights
This report has a long list of interesting facts to share:

Evolution of the Insurance Business


This first section of the report discusses the background of the insurance industry, including the need for insurance products, problems faced and how they have been dealt with, and the structure of the industry as a whole:

  • There are 74 million baby boomers
  • Two-thirds of consumers now expect to retire at age 65 or later. Another one-fifth expects to retire between the ages of 60 and 64. Only 13% of consumers expect to retire before the age of 60
  • In recent years there has been more focus on wealth management services
  • There are four components of wealth management; aggregation & financial tax planning, risk management, estate planning & charitable giving, and private banking
  • Many gaps exist between consumers' need for various insurance products and their propensity to have such, creating potential for sales growth
  • The top ten insurance companies control over half of total insurance assets
  • Seven of the top ten insurance companies are mutual companies; whereas over 90% of all insurance companies are stock owned companies
  • There are over 1.43 million insurance industry employees; there are almost 837,000 insurance agents, brokers, and service employees
  • However, the number of insurance agents, brokers, & service employees has been steadily increasing

Six Key Types of Insurance

This chapter provides background information on the six components of risk management. This includes specific product types within each area:

  • 45 million people do not have health insurance; in other words 14% of the population is without health insurance
  • Texas leads the nation in uninsured individuals, with 24.6%
  • Only 60% of businesses offer health insurance to their employees; but 90% of health care policies are purchased through employers
  • 20% of Americans under age 65 are not eligible for employer health insurance programs; and 13% of those who apply for health care policies are turned down
  • 26% of retirement funds go towards health care costs
  • Health care insurance generates $10.3 billion in net income annually
  • Americans between 35 and 65 face a 30% risk of suffering a disability that lasts more than 90 days
  • 48% of all mortgage foreclosures result from disabilities
  • 1.6 million Americans are permanently disabled, and will never be able to return to work
  • 51% of disability insurance owners do not know what losses their benefits would cover
  • 73% of disability insurance is sold in groups
  • Only 35% of disability claims are actually approved
  • 20% of the US population will be older than 65 by the year 2030
  • One out of six consumers will require long-term care within their lifetime
  • There are 100 companies selling long-term care insurance
  • Only 6% of consumers own long-term care insurance, 70% of which are women
  • 48% of Americans over 65 will spend time in a nursing home in their lifetime; 23% of all 65 year olds will spend a year or more in a nursing home
  • There are 22 million households involved in the care of a person aged 50 or older
  • The average cost of long-term care services is $72,240, 58% of consumers are paying those costs out-of-pocket
  • 80% of long-term care policies are sold to individuals
  • 85% of parents of disabled children seek financial advice from their doctors
  • Seven of the top ten most costly catastrophes were hurricanes and tropical storms
  • There are three product alternatives to cover long-term care costs (Medicaid, long-term care insurance, and self-insurance)
  • 48% of consumers fear that they will outlive their savings
  • 70% of Americans between 33-61 have saved less than $10,000
  • Annuity sales have reached $152 billion; annuity assets are $1.17 trillion
  • 80% of new annuity investments are in variable annuities
  • Annuity firms that launched their products before 1990 control 85% of the market (61 firms out of 119)
  • Annuity premiums ($140 billion) are more than whole life, universal life, variable life, term life, and long-term care premiums added together ($103 billion)
  • 71% of adults agree that life insurance is the basis for a sound financial plan
  • 69% of consumers own some type of life insurance; 56% of life insurance in force is individual life insurance
  • There is nearly $17 trillion of life insurance in force.
  • The top 25 life insurance companies account for $6.9 trillion of individual life insurance in force
  • The top 25 life insurance companies account for $6.6 trillion of group life insurance in force
  • 76% of consumers buy life insurance face-to-face
  • 55% of personal lines of insurance are sold through captive agents
  • Life insurance companies’ assets have grown significantly over the past 20 years; the industry now controls nearly $4 trillion in assets
  • 73% of insurance companies’ general account assets are invested in bonds
  • 78% of insurance companies’ separate account assets are invested in stocks
  • 11% of life insurance companies operating in the US are foreign owned

Markets & Distribution Channels

This chapter provides an overview of the markets & distribution channels for all insurance products. It also addresses the history of insurance sales, as well as insurance agents:

  • Four shifts have taken place; spun off agencies, proprietary product sales requirements, expanding products, new distribution channels
  • Most insurance professionals now exist in one of three models, including the captive agents model, independent model, and producer group model
  • Insurance agents now offer a wide variety of financial planning services, with almost all offering insurance planning services and individual retirement accounts
  • By 2010, 60% of life insurance agents are expected to hold NASDAQ securities licenses
  • Insurance sales are spreading across a wider range of sellers, ultimately decreasing full time agents and increasing part-time insurance agents
  • Six emerging distribution markets include retail banks; full-service brokers; discount brokers & online financial advisors; independent advisors; other financial advisors; upscale competitors
  • Bank insurance sales are now close to $75 billion annually, which is nearly triple 1999 sales
  • Banks make up 12% of total annuity sales; specifically banks sell 38% of fixed annuities, and 10% of variable annuity sales
  • 69% of brokers are licensed to sell insurance
  • Only 38% of online insurance web sites allow customers to buy insurance online
  • 22% of independent reps have previous experience in insurance sales
  • Only one in ten CPAs offers insurance services, nearly half plan to do so in the future
  • 61% of high net worth investors claim they will not buy insurance from private banks, as they believe banks are not capable in this area

Future Predictions for the Insurance Business

This chapter offers Tiburon’s insights as to the future of insurance products. There are three areas of predictions concerning the insurance industry, including product, market, and industry structure predictions. The product predictions cover product areas that will likely boom in the future, as well as products that are declining and their potential impacts across the industry. The market predictions section reviews trends in insurance sales forces, and channels entering and leaving the industry. The industry structure predictions reveal forecasts of industry wide corporate structures as well as regulations:

  • Number of insured households will increase to 305 million by 2012
  • The number of insurance industry policies will increase to 219 billion by 2012
  • Insurance in force is on the rise, projected to increase to $78 billion by 2012
  • Insurance industry premiums have been growing, increasing to $52 billion by 2012
  • Insurance industry first year premiums have been growing and are going to continue to do so, reaching $10 billion by 2012
  • Insurance industry revenues are going to continue to grow reaching $84 billion by 2012
  • There are six key product predictions, from products commoditizing & a growing focus on cost management, to the decline in the reinsurance market. Other predictions include baby boomers pending retirement & other factors driving demand for various products, the impact of increasing consumer needs, the lack of a wholesaling model in insurance, and disaster impacts on property & casualty companies
  • More than two-thirds of insurance industry revenues are generated from de facto commodity products
  • 33% of insurance executives believe distribution channel productivity is the most important issue in insurance
  • Insurance investment assets make up 33% of the US institutional assets
  • 40% of the assets of the world’s top 100 asset managers are managed by insurance companies
  • Health savings accounts are expected to reach 15 million by 2010
  • Average nursing home cost is expected to reach $120,000 by 2012
  • The number of elderly consumers is expected to reach nearly 36 million by 2012
  • 98% of financial institutions plan to sell term life insurance
  • Life insurance agents who hold NASD securities licenses are expected to reach 55% by 2012
  • 54% of brokers plan to sell or increase their sales of insurance products
  • 44% of independent advisors plan to sell or increase their sales of insurance products
  • 75% of Chinese population is not insured
  • 60% of senior insurance executives believe that there will be an increase in mergers & acquisitions activity

To better understand the developments in insurance Products Industry, executives can purchase Tiburon's Life Risks & Insurance Products research report where the key learnings highlighted above are covered in greater detail. Please contact Sarah Sage at SSage@TiburonAdvisors.Com.

More Information

The following links will open specific pages on Tiburon's web site:

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Tiburon Strategic Advisors

Tiburon Strategic Advisors, based in Tiburon, CA, was formed in 1998 to offer market research & strategy consulting services to all types of financial institutions and investment managers:

  • The firm has served over 300 corporate clients and completed over 1,000 projects since its founding, and today, its knowledge base includes mutual fund distribution, separately managed account programs, alternative investments, wealth management, insurance products, banking services, the fee-only financial advisor market, the CPA firm market, the family office market, and various international markets.
  • Tiburon holds a series of CEO Summits semi-annually for its executive-level clients. The next CEO Summit is scheduled for April 10-11 2008 at the Ritz Carlton Hotel in New York, NY. 2008-2009 dates are October 14-15, 2008 (San Francisco, CA), April 9-10, 2009 (New York, NY), and October 7-8, 2009 (San Francisco, CA). Attendance is by invitation only and attendance at each Summit is limited to 100 senior industry executives. Visit the CEO Summits section of Tiburon's web site for details on current and past CEO Summits, including attendee lists, meeting agendas, and highlights. Please contact Tiburon's Managing Principal Chip Roame at CRoame@TiburonAdvisors.Com or (415) 789-2541 if you are a Tiburon client and have an interest in attending a future Tiburon CEO Summit.
  • Tiburon has published twenty-eight ~300-400+ page research reports, which offer detailed analyses of growing business segments; each is available for $5,000; these reports can be ordered by contacting Sarah Sage at SSage@TiburonAdvisors.Com or (415) 789-2546.
  • Tiburon offers an annual research report retainer service, whereby dozens of clients receive all Tiburon reports published within a year for $25,000; clients can subscribe to Tiburon's 2007 or 2008 Research Report Retainer by contacting Sarah Sage at SSage@TiburonAdvisors.Com or (415) 789-2540.
  • Tiburon also offers a database access program, whereby it shares its 270,000+ person industry executives contacts database with dozens of clients for $25,000 per year (distributed quarterly); clients can subscribe to Tiburon's Database Access Program by contacting Sarah Sage at SSage@TiburonAdvisors.Com or (415) 789-2540.
  • Tiburon offers thirteen online business benchmarking tools that are available to all types of financial advisors in an effort to help them benchmark their business practices and build more successful businesses. The sites include www.BrokerBestPractice.Com for wirehouse & regional brokers, www.FABestPractices.Com for fee-only financial advisors, www.IndependentRepBestPractices.Com for independent reps, and www.PrivateBankerBestPractices.Com for private bankers. Almost 5,000 advisors have used these tools. By completing one of the online surveys, financial advisors can access a FREE copy of the relevant comprehensive Tiburon research report, which summarizes and analyzes the collective results.
  • Tiburon's weekly research releases, like this one, are emailed for free to interested industry executives, media representatives, conference planners, and individual financial advisors. Over 55,000 industry executives now receive these releases. Feel free to sign up to receive future research releases at Tiburon's web site (www.TiburonAdvisors.Com) if this release was passed to you by a colleague and you would like to receive them directly in the future.
  • Tiburon plans to expand its workforce in 2007 and 2008. New research managers will develop proprietary research content for Tiburon research reports and client projects, and new marketing managers will enhance the firm's web site, weekly research releases program, and the firm's relationships with media representatives, conference planners, and its clients & executive program members. The firm is also seeking to add principal candidates and possibly a chief consulting officer in 2007 or 2008.
  • Tiburon has built three executive programs (CEOs-in-Residence, Financial Advisor Roundtable, and Consulting Fellows) in an effort to bring the experiences of additional senior level industry executives to Tiburon clients. Feel free to contact any of the members of Tiburon's executive programs directly or ask that they be included in any ongoing Tiburon project.

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